CRYBABY: The Emotional IP That Turned Tears into 1.63B RMB
CRYBABY grew 34% to 1.63B RMB in 2026 H1 by letting fans reclaim courage and freedom through exhibitions. The story…
Category: IP Stories
Character lore, IP universe & storytelling
PopMart LABUBU World Cup Series Goes Global
PopMart LABUBU World Cup Series Goes Global PopMart’s LABUBU World Cup collaboration series has become one of the most talked-about…
Why Independent Creators Are Reshaping the Designer Toy Market
# Why Independent Creators Are Reshaping the Designer Toy Market The designer vinyl landscape is undergoing a quiet revolution. While…
The Rise of Independent Designer Vinyl: Why Exclusive IPs Are Redefining Art Collecting
# The Rise of Independent Designer Vinyl: Why Exclusive IPs Are Redefining Art Collecting The collectible toy landscape has quietly…
Beyond the Blind Box: The Design Philosophy Behind Our Latest Exclusive IP Series
# Beyond the Blind Box: The Design Philosophy Behind Our Latest Exclusive IP Series The designer toy landscape has shifted…
Beyond the Hype: How to Spot the Next Big Designer Toy IP Before It Sells Out
# Beyond the Hype: How to Spot the Next Big Designer Toy IP Before It Sells Out The designer toy…
Building a Standout Art Toy Collection: Why Exclusive IP Designs Matter
# Building a Standout Art Toy Collection: Why Exclusive IP Designs Matter The designer toy landscape has evolved rapidly over…
Beyond the Mainstream: How We’re Curating the Next Wave of Western Designer Toys
# Beyond the Mainstream: How We’re Curating the Next Wave of Western Designer Toys The designer toy landscape across Europe…